Agentic Commerce Discovery Framework

Document type: Framework   |   Version: 1.0   |   Published: 28 July 2026

Executive Abstract

A framework for product and merchant discovery across conversational comparison, structured feeds, availability grounding, checkout, and governance.

Definisi

Agentic Commerce Discovery adalah sistem yang memungkinkan AI membantu pengguna menemukan, membandingkan, memverifikasi, dan bila diizinkan melanjutkan pembelian. Optimasi tidak berhenti pada product copy; sistem harus menjaga identity, catalog structure, price, inventory, merchant responsibility, dan transaction boundary.

Ruang Lingkup

  • Product feeds, product identity, variants, availability, price, merchant identity, return policy, checkout, delegated payment, dan attribution.
  • ACP, UCP, MCP, A2A, REST, embedded flows, dan website product pages.
  • Discovery sampai handoff atau controlled transaction.

Batas dan Pengecualian

  • Tidak menjamin produk dipilih hanya karena feed tersedia.
  • Tidak mencampur organic recommendation dengan sponsored placement.
  • Tidak memindahkan merchant-of-record responsibility tanpa dasar kontraktual.

Model Operasional

Catalog Understanding

Produk, variant, attribute, image, dan category harus konsisten.

Freshness

Harga, stok, promosi, dan availability harus memiliki timestamp serta update cadence.

Merchant Verification

Legal identity, domain, fulfillment, payment, dan support harus dapat diverifikasi.

Decision Support

Comparison harus memuat constraint, trade-off, dan suitability.

Transaction Control

User confirmation, payment boundary, tax, fulfillment, refund, dan support tetap jelas.

Measurement

Pisahkan feed inclusion, product exposure, recommendation, click, checkout, dan order.

Langkah Implementasi atau Pengujian

  • 1. Normalisasikan product identity dan variants.
  • 2. Tetapkan feed freshness SLA.
  • 3. Verifikasi merchant entity dan domain ownership.
  • 4. Uji search, comparison, availability, dan checkout handoff.
  • 5. Audit organic, sponsored, dan transactional reporting secara terpisah.

Evidence Requirements

  • Catalog schema dan sample payload.
  • Freshness timestamps.
  • Inventory and price validation.
  • Merchant policy documents.
  • Transaction and attribution logs.

Governance dan Versioning

Commerce agent harus memprioritaskan user control, minimal data sharing, dan clear responsibility. Setiap protocol integration harus mengikuti status availability provider.

Keterbatasan

  • Platform dan merchant onboarding dapat terbatas.
  • Inventory dapat berubah lebih cepat daripada crawl atau feed processing.
  • Personalization dapat membuat hasil berbeda antar-user.

Sumber Primer

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